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Demo-Graphics: The State of “Gamers” 2015

It’s Monday and we’re looking at the latest Facebook Fandom breakdown. It’s been a year since I did a report about “gamers” in the lead up to Gen Con. So, welcome to the second annual State of Gamers.

This data is gained through mining Facebook and includes over 175 different terms from a variety of games, publishers, and more. The terms I used are varied, and many, from the name of games to the name of publishers and terms like collectible card game. For this I did my best to stay away from generic terms for genres (like Fantasy) and terms that specifically mentioned video games. I also avoided games like Monopoly or Scategories, I wanted to focus on the games you’d find at Gen Con.

We’ll compare this report to last year’s, but much has changed since then. Unlike the previous year, the technology platform to get the data has remained mostly unchanged, and the terms used also remain relatively the same (some have gone away, some are new).

Facebook Population: Over 31,000,000 in the United States

The amount of individuals who like these terms has increased from the previous year by 7 million.

Spanish speakers account for now 3.9 million fans, 12.58% in the United States. That’s an increase of 1.3 million since last year.

Gender and Age

In 2014 Men dominated as the majority with 55% compared to women at 44.17%. A year later and things have changed. Men now account for just 51.61% and women are 48.39%.

gamers facebook gender 7.27.15

We’ll next look at how the percentage of women and men break down through age.

gamers facebook gender age 7.27.15

Compared to last year, the graph above is very similar though the gap between men and women is less. What I do find interesting is that women really start to gain in population in the 26-29 segment, and the majority at 38-41. It would seem that women may come into board games later in life.

gamers facebook gender age raw 7.27.15

Relationship Status

The real shift from last year is that a greater percentage are married or unspecified compared to last year.

gamers facebook relationship status 7.27.15

And for those that like pie charts.gamers facebook relationship status pie chart 7.27.15

 

Education

The education stats haven’t shifted much since last year, even with the surge of new folks.

gamers facebook education 7.27.15

Gender Interest

Those interested in the same gender has decreased percentage wise since last year, but the population has increased.

gamers facebook gender interest 7.27.15

Ethnicity

This is a new data that wasn’t available last year. Below the data is presented without comparison due to that. I can say that the data is interesting compared to the general United States population. Both the African American and Asian American population are a smaller percentage compared to the general US population, but the Hispanic population is much greater.

gamers facebook ethnicity 7.27.15

Generation

Below are the stats of groups based off of their generation, another new statistic.

gamers facebook generation 7.27.15

And that wraps up our look at who the gamers are in the United States!

We’ll be returning with a new demographic break down of comic book fans this Saturday August 1!

General Marvel

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