Embracer Groups Announces Intent to Acquire Asmodee for €2.75 billion


Rumors have persisted for months that Asmodee has been looking for a buyer and it looks like they have found one in the Embracer Group.

The deal would be about €2.75 billion with €350 million paid to the main shareholder PAI and others with $2.4 billion in cash and debt refinancing.

Asmodee would still operate on its own with no reorganization expected.

Embracer Group is the parent company of 86 video game development studios representing over 250 IPs in over 40 countries. Studios include THQ Nordic, Gearbox Entertainment, and others with properties such as Saints Row, Dead Island, Darksiders, Timesplitters, World War Z, and Borderlands.

The purchase of Asmodee would give Embracer Group access to a massive amount of more IP to develop as video games, movies, and television, as well as an avenue to take their current IP and bring it to the board game market.

Asmodee includes numerous game studios such as Atomic Mass Games, CATAN Studio, Z-Man Games, and Fantasy Flight Games, and games such as Pandemic, CATAN, Ticket to Ride, Dead of Winter, Spot It!, and many more.

The acquisition would have a major impact not just on the board game industry but the video game industry as well.

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