Gen Con LLC has formalized an agreement with Mayfair Games, an award-winning game company, securing their Co-Sponsorship of Gen Con’s yearly convention through 2017. Mayfair, perhaps best known as publisher of Settlers of Catan has co-sponsored Gen Con each year since 2011.

Adrian Swartout, CEO of Gen Con LLC in a release said:

Whether teaming with our charity partners, running record-breaking events, or delivering a world-class Exhibit Hall experience, Mayfair Games has taken every opportunity to amplify the excitement of Gen Con. Given their amazing performance as Co-Sponsors during the prior three years, we know that they will be an integral part in our ramp up to Gen Con 50, taking place in 2017.

In 2013, Mayfair further increased their growing collaboration with Gen Con, holding a series of high profile on-site events and expanding their Exhibit Hall presence. Mayfair’s Warp Speed Tournament, a charity event benefiting Big Brothers Big Sisters of Central Indiana, featured players participating in Star Trek Catan culminating in a showdown with geek icon and celebrated Star Trek: The Next Generation actor Wil Wheaton. In addition, Mayfair set an Official Guinness World Record for most players in a single Settlers of Catan game, netting 922 players in total.

Mayfair and Gen Con hope to create more new destination programming in 2014, expanding gaming and events opportunities for attendees.