IELLO USA has announced the addition of John Stephens to the IELLO full-time staff. He’s joining the IELLO team as the Sales Programs Director. Stephens had been working as a contractor since August of 2019, working as the Retail Liaison to improve communications between the IELLO staff and retailers.

Stephens will be focused on building and managing seamless sales messages and programs that educate industry partners about IELLO products while also working with IELLO’s media and influencer partners to ensure that consumers have knowledge of IELLO products before they ever are released to the shelves.

He has spent nearly a decade on the retail side of the industry with Total Escape Games and served until recently as a member of the GAMA Retail Division Board of Directors. Prior to joining the game industry, he earned extensive sales and management experience in hospitality, working as a Sales and Marketing Director for Intercontinental Hotels, and as a regional manager for a night club company. He begins the new position towards the end of June.