Tag Archives: mattel

Hasbro and Mattel sign a licensing pact to create co-branded toys and games

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Hasbro and Mattel

Rumors of a buyout have swirled for quite some time but a deal of a different sort is happening between Hasbro and Mattel. The two companies have entered a multiyear licensing agreement to share their properties for co-branded games and toys.

That means you’ll soon be able to find Barbie-branded Monopoly launching in fall 2023 and Transformers-branded UNO coming later this year. Also coming is a Transformers-branded Hot Wheels line in early 2024.

The deal spins out of the two properties’ upcoming films, Transformers: Rise of the Beasts and Barbie, each of which come to theaters in the summer.

Hasbro Makes a Takeover Offer for Mattel

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Hasbro has made a takeover offer for their rival Mattel. The deal would bring the two biggest U.S. toy makers together.

The terms haven’t been revealed and the deal may go nowhere.

Hasbro has properties such as Star Wars, My Little Pony, G.I. Joe, and Transformers as well as the Marvel toy license while Mattel has Monster High, Masters of the Universe, Hot Wheels, Fisher-Price, Barbie, and the DC Comics toy license.

When it comes to board games, Mattel has properties such as Uno, Apples to Apples, and Pictionary. Hasbro has games such as Monopoly, Battleship, Operation, and more.

Mattel hasn’t been doing well this year and has a market value of $5 billion while Hasbro’s stands at more than #11 billion. Mattel shares have fallen 47% this year while Hasbro has gained 18%.

(via The Wallstreet Journal)

UNO Gets Updated for Color Blind Players

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Uno is testing out a redesign that updates the classic family card game so that it’s easier to play for colorblind individuals.

The new version is being sold directly from Mattel‘s website and instead of changing the colors, it adds ColorADD icons next to the numerals on the card.

ColorADD is a universal symbol for color blind individuals.

Some reports state that up to 8-9% of the population is color blind and with a minor tweak, Mattel has opened up their game to all of those individuals.