Ox Eye Media has partnered with French animation studio Millimages to expand the popular character Molang into a series of comic books, board games and puzzles in 2022.

Originally created as an online emoticon in 2010 by South Korean illustrator Hye-Ji Yoon, a chance encounter between Hye-Ji and Millimages resulted in a Molang animated television series. The series became an overnight hit, broadcasted in over 190 territories.

Radiating kawaii cuteness, Molang is all about friendship, spreading love, happiness, and positivity. Molang has no nationality, is ageless and gender-neutral, and values taking care of the planet. Now, Molang’s universal language of good vibes will be felt in comics, games, and puzzles.