Metallic Dice Games (MDG), founded in 2014 and recently sold to toy industry veteran Neal Hoffman has “rolled” into the new year with a new name. The company announced its decision to rebrand the company as FanRoll and has launched its new website, FanRollDice.com.
Shark Tank Alum, Neal Hoffman led a group of investors to purchase Metallic Dice Games, a leading tabletop dice company, this past summer. While the company started with a focus on metal dice, it now has over 300 SKUS ranging from liquid core dice to tabletop accessories. The rebrand is to better reflect where the company is and is going in the future.
MDG made a massive impact on the dice industry when they launched Elixir DiceTM, liquid-filled dice with a snowglobe-like effect. With combined Kickstarters reaching over $1.2MM, the company is eager to launch this innovation and bring it to the mass market.
Adam Hackett, MDG’s founder, and Fanroll’s new Chief Product Officer has made numerous product introductions into the retail market. FanRoll will introduce individual D20s of their popular liquid core Elixir Dice this spring. The company has also developed a new line of blind packs, branded Misfit Dice using the tagline “Adopt a Misfit”, which includes unique packs of mini, resin, and metal dice. Hackett expects to launch new items every other month throughout 2023.
FanRoll Dice was busy this past fall and had recently announced partnerships with numerous podcasts including NADDPOD, Homebrew, and Glass Cannon Network. The company is actively seeking out new marketing partnerships.